Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
About this item
Full title
Publisher
London ; New York : Routledge, 2000.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (330 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of rela...
6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal commun...
13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management...
Publication information
Publisher
London ; New York : Routledge, 2000.
Place of Publication
England
Date Published
2000.
Subjects
More information
Scope and Contents
Summary
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic...
Alternative Titles
Full title
Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
Variant title
BOOK
Authors, Artists and Contributors
Author / Artists
Notes
General note
Description based upon print version of record.
Includes bibliographical references and index.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3yMr5zm3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3yMr5zm3
Other Identifiers
ISBN
1-134-61393-8
0-429-22968-2
0-203-25319-1
1-280-32417-1
1-134-61394-6
0-203-20735-1
DDC
658.8
MMS ID
991023911896802626
