The PR Practitioner's Desktop Guide [electronic resource].
The PR Practitioner's Desktop Guide [electronic resource].
About this item
Full title
Author / Creator
Publisher
London : Thorogood Publishing, 2002.
Alternative title
Date
2002.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (266 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
CONTENTS; 1. What is public relations?; 2. A brief history of public relations; 3. The public relations practitioner; 4. Ethical and legal issues for the public relations practitioner; 5. Planning and evaluation for public relations; 6. Public relations and the marketing mix; 7. Tactics and techniqu...
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Publication information
Publisher
London : Thorogood Publishing, 2002.
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy writing and preparing feature articles.
Alternative Titles
Full title
The PR Practitioner's Desktop Guide [electronic resource].
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Description based upon print version of record.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3yqVDlmb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3yqVDlmb
Other Identifiers
ISBN
1-85418-571-3
1-280-17396-3
1-4237-8830-3
DDC
659.2
MMS ID
991023911383702626
