The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones.
The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones.
The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones.
About this item
Full title
The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones.
Publisher
London ; New York : Routledge, 1993.
Date
1993.
Call Numbers
N658.8/293
Record Identifier
74VK6Vbz7jZg
MMS ID
991020904459702626
Language
English
Formats
Physical Description
Physical content
xii, 239 p. : ill. ; 23 cm.
Publication information
Publisher
London ; New York : Routledge, 1993.
Place of Publication
England
Date Published
1993.
Subjects
More information
Alternative Titles
Full title
The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Comparative and international business. Modern histories series.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/293
Record Identifier
74VK6Vbz7jZg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK6Vbz7jZg
Other Identifiers
ISBN
0415075734 :
9780415075732 :
DDC
658.8
MMS ID
991020904459702626
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