Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [e...
Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [e...
Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.].
About this item
Full title
Publisher
New York : Routledge, 2005.
Date
2005.
Call Numbers
N659.1042/17
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 683 p. : ill. ; 23 cm.
Contents
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satis...
Publication information
Publisher
New York : Routledge, 2005.
Edition
3rd ed. / revised by Jacqueline Botterill.
Place of Publication
New York (State)
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary society. This classic text traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of im...
Alternative Titles
Full title
Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.1042/17
Record Identifier
74VK6j8VkMZl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK6j8VkMZl
Other Identifiers
ISBN
0415966760 (pb : alk. paper)
9780415966764 (pb : alk. paper)
DDC
659.1042
MMS ID
991021020239702626
