Leveraging brands in sport business / edited by Mark P. Pritchard & Jeffrey L. Stinson.
Leveraging brands in sport business / edited by Mark P. Pritchard & Jeffrey L. Stinson.
Leveraging brands in sport business / edited by Mark P. Pritchard & Jeffrey L. Stinson.
About this item
Full title
Publisher
New York : Routledge, Taylor & Francis Group, 2014.
Call Numbers
G 2013/8038
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 249 pages ; 26 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden -- Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali -- Sport consumer attitudes: formation, function, and effects on information proce...
Publication information
Publisher
New York : Routledge, Taylor & Francis Group, 2014.
Place of Publication
New York (State)
Date Published
2014.
Subjects
More information
Alternative Titles
Full title
Leveraging brands in sport business / edited by Mark P. Pritchard & Jeffrey L. Stinson.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2013/8038
Record Identifier
74VK6y7BGRjA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK6y7BGRjA
Other Identifiers
ISBN
0415534852 (pbk. : alk. paper)
9780415534840 (hardback : alk. paper)
0415534844 (hardback : alk. paper)
9780415534857 (pbk. : alk. paper)
DDC
796.0688
MMS ID
991021039279702626
