Marketing in travel and tourism / Victor T.C. Middleton.
Marketing in travel and tourism / Victor T.C. Middleton.
About this item
Full title
Author / Creator
Publisher
Oxford ; Boston : Butterworth-Heinemann, 1994.
Date
1994.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 393 p. : ill. ; 25 cm.
Contents
Pt. 1. The Meaning of Marketing in Travel and Tourism -- Pt. 2. Understanding the Marketing Mix in Travel and Tourism -- Pt. 3. Planning Strategy and Tactics for Travel and Tourism Marketing -- Pt. 4. Using the Principal Marketing Tools in Travel and Tourism -- Pt. 5. Applying Marketing in the Trave...
Publication information
Publisher
Oxford ; Boston : Butterworth-Heinemann, 1994.
Edition
2nd ed.
Place of Publication
England
Date Published
1994.
Subjects
More information
Scope and Contents
Summary
This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Numerous examples are used throughout the text, drawn from recent practice in several countries. Reprinted five times between 1989 and 1993, Marketing in Travel and Tourism has been thoroughly revised and...
Alternative Titles
Full title
Marketing in travel and tourism / Victor T.C. Middleton.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [377]-381) and index.
Identifiers
Primary Identifiers
Record Identifier
74VKJ2DNOgGA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJ2DNOgGA
Other Identifiers
ISBN
0750609737 (pbk.)
9780750609739
0750609737
9780750603591
0750603593
9780750609739 (pbk.)
DDC
380.14591
MMS ID
991022038629702626
