InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales...
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales...
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / by Martin Williams.
About this item
Full title
Author / Creator
Publisher
Sydney : Prentice Hall, 1994.
Date
1994.
Call Numbers
N658.82/24
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xli, 463 p. : ill. ; 25 cm.
Publication information
Publisher
Sydney : Prentice Hall, 1994.
Place of Publication
New South Wales
Date Published
1994.
Subjects
More information
Alternative Titles
Full title
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / by Martin Williams.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Competitive edge management series.
CIP changed: formerly had no series.
Includes index.
includes bibliographical references.
Identifiers
Primary Identifiers
Call Numbers
N658.82/24
Record Identifier
74VKJdKepWJX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJdKepWJX
Other Identifiers
ISBN
0724810943
9780724810949
DDC
658.82
MMS ID
991022083699702626
