After sixty : marketing to baby boomers reaching their big transition years / Leslie M. Harris, Mich...
After sixty : marketing to baby boomers reaching their big transition years / Leslie M. Harris, Mich...
After sixty : marketing to baby boomers reaching their big transition years / Leslie M. Harris, Michelle Edelman, editors.
About this item
Full title
Publisher
Ithaca, NY : Paramount Market Pub., 2006.
Date
2006.
Call Numbers
N658.8/410
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 194 p. : ill., maps ; 24 cm.
Publication information
Publisher
Ithaca, NY : Paramount Market Pub., 2006.
Place of Publication
New York (State)
Date Published
2006.
Subjects
More information
Scope and Contents
Summary
Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
Alternative Titles
Full title
After sixty : marketing to baby boomers reaching their big transition years / Leslie M. Harris, Michelle Edelman, editors.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/410
Record Identifier
74VKJoyoGJNZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJoyoGJNZ
Other Identifiers
ISBN
9780978660208
097866020X
MMS ID
991022254839702626
