Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
About this item
Full title
Author / Creator
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1994.
Call Numbers
NQ658.8/47
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxix, 801 p. : ill. (some col.), col. map ; 27 cm.
Contents
[v. 1.]. Text -- [v. 2.]. Test item file.
Publication information
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1994.
Edition
8th ed.
Place of Publication
New Jersey
Date Published
c1994.
Subjects
More information
Alternative Titles
Full title
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/47
Record Identifier
74VKMB7dXv3g
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKMB7dXv3g
Other Identifiers
ISBN
0130980056 (pbk.)
9780137228515
0137228511
9780130980052 (pbk.)
DDC
658.8
MMS ID
991021365689702626
