Conversations with marketing masters / Laura Mazur and Louella Miles.
Conversations with marketing masters / Laura Mazur and Louella Miles.
About this item
Full title
Author / Creator
Publisher
Hoboken, N.J. : John Wiley, c2007.
Call Numbers
N658.8/412
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
236 p. : ports. ; 24 cm.
Contents
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : technology visionary -- Don Peppers and Martha Rogers : one to one gurus -- John Quelch : global marketing authority -- Al Ries : positioning pioneer -...
Publication information
Publisher
Hoboken, N.J. : John Wiley, c2007.
Place of Publication
New Jersey
Date Published
c2007.
Subjects
More information
Alternative Titles
Full title
Conversations with marketing masters / Laura Mazur and Louella Miles.
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/412
Record Identifier
74VKORxpPLpb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKORxpPLpb
Other Identifiers
ISBN
0470025913 (cloth : alk. paper)
9780470025918 (cloth : alk. paper)
DDC
658.8
MMS ID
991022480019702626
