Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
About this item
Full title
Author / Creator
Publisher
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005.
Date
2005.
Call Numbers
N658.8/398
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 506 p. : ill. ; 24 cm.
Contents
Ch. 1. Customer focus and managing customer loyalty -- Ch. 2. Marketing performance and marketing profitability -- Ch. 3. Market potential, market demand, and market share -- Ch. 4. Customer analysis and value creation -- Ch. 5. Market segmentation and customer relationship marketing -- Ch. 6. Compe...
Publication information
Publisher
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005.
Edition
4th ed.
Place of Publication
New Jersey
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occur...
Alternative Titles
Full title
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/398
Record Identifier
74VKPzQDArbg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKPzQDArbg
Other Identifiers
ISBN
0131469568
9780131293724
0131293729
9780131469563
DDC
658.8
MMS ID
991019612619702626
