Marketing : a snapshot / Fredy-Roberto Valenzuela-Abaca.
Marketing : a snapshot / Fredy-Roberto Valenzuela-Abaca.
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, NSW : Pearson Australia, [2014]
Call Numbers
HQ 2019/0879
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vii, 64 pages : illustrations ; 27 cm.
Content type
text
still image
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Frenchs Forest, NSW : Pearson Australia, [2014]
Place of Publication
New South Wales
Date Published
[2014]
Subjects
More information
Scope and Contents
Summary
This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.
Alternative Titles
Full title
Marketing : a snapshot / Fredy-Roberto Valenzuela-Abaca.
Authors, Artists and Contributors
Author / Creator
Notes
General note
"Always learning"--Cover.
Audience note
Tertiary/Undergraduate.
Identifiers
Primary Identifiers
Call Numbers
HQ 2019/0879
Record Identifier
74VKRRPEXxll
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRRPEXxll
Other Identifiers
ISBN
9781486009275 paperback
DDC
658.8
MMS ID
991023112879702626
