Consumer behaviour : implications for marketing strategy / Cathy Neal ... [et al.].
Consumer behaviour : implications for marketing strategy / Cathy Neal ... [et al.].
Consumer behaviour : implications for marketing strategy / Cathy Neal ... [et al.].
About this item
Full title
Author / Creator
Publisher
North Ryde, N.S.W. : McGraw-Hill, c2007.
Call Numbers
Q658.8342/20
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 v.
Contents
Preliminary material (enhanced edition). Hot topics: Food cultures; New religious movements; Children and consumption; Tribes, brand communities, brand fests and subcultures of consumption; Virtual worlds and web avatars; Phishing and online identity theft; Culture and consumption -- Case collection...
Introduction. 1. Consumer behaviour and marketing strategy -- Part One. Consumer decision process. 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and purchase -- 7. Postpurchase processes, customer satis...
Publication information
Publisher
North Ryde, N.S.W. : McGraw-Hill, c2007.
Edition
5th ed.
Place of Publication
New South Wales
Date Published
c2007.
Subjects
More information
Alternative Titles
Full title
Consumer behaviour : implications for marketing strategy / Cathy Neal ... [et al.].
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Previous ed.: 2004.
Contextual Information
Date Copyright
c2007.
Identifiers
Primary Identifiers
Call Numbers
Q658.8342/20
Record Identifier
74VKRjlbAGE3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRjlbAGE3
Other Identifiers
ISBN
9780074716922 (pbk.) :
DDC
658.83420994
MMS ID
991023256889702626
