Consumer behaviour : implications for marketing strategy / Del Hawkins ; [adapted by] Cathy Neal, Pa...
Consumer behaviour : implications for marketing strategy / Del Hawkins ; [adapted by] Cathy Neal, Pa...
Consumer behaviour : implications for marketing strategy / Del Hawkins ; [adapted by] Cathy Neal, Pascale Quester, Roger Best.
About this item
Full title
Author / Creator
Publisher
Sydney : Irwin, 1994.
Date
1994.
Call Numbers
NQ658.8342099/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxvi, 572 p. : ill. ; 26 cm.
Publication information
Publisher
Sydney : Irwin, 1994.
Edition
1st Australasian ed.
Place of Publication
New South Wales
Date Published
1994.
Subjects
More information
Alternative Titles
Full title
Consumer behaviour : implications for marketing strategy / Del Hawkins ; [adapted by] Cathy Neal, Pascale Quester, Roger Best.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
For tertiary students.
Accompanied by Instructor's manual.
Based on Consumer behavior / Del I. Hawkins. Homewood, IL : Irwin, 1992. 5th ed.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8342099/1
Record Identifier
74VKRkKj3jey
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKRkKj3jey
Other Identifiers
ISBN
0256143390 :
9780256143393 :
DDC
658.83420994
MMS ID
991023222919702626
