A dictionary of marketing / Charles Doyle.
A dictionary of marketing / Charles Doyle.
About this item
Full title
Author / Creator
Publisher
Oxford, [England] : Oxford University Press, 2011.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (x, 436 p.) : ill.
Content type
text
Media type
computer
Carrier type
online resource
Publication information
Publisher
Oxford, [England] : Oxford University Press, 2011.
Edition
New ed.
Place of Publication
England
Date Published
2011.
Subjects
More information
Scope and Contents
Summary
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Alternative Titles
Full title
A dictionary of marketing / Charles Doyle.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Oxford Paperback Reference
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references.
Language note
English
Contextual Information
Date Copyright
©2011
Identifiers
Primary Identifiers
Record Identifier
74VKV2Ajm7ab
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKV2Ajm7ab
Other Identifiers
ISBN
0-19-172796-2
MMS ID
991023958775002626
