Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
About this item
Full title
Author / Creator
Publisher
New York City : St. Martin's Press, 2016.
Call Numbers
G 2018/0055
Record Identifier
MMS ID
Language
English
Physical Description
Physical content
x, 245 pages : illustrations ; 25 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Foreword / Chip Heath -- Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women -- Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food -- The United Colors of India: Selling Breakfast...
Publication information
Publisher
New York City : St. Martin's Press, 2016.
Edition
First edition.
Date Published
2016.
Subjects
More information
Scope and Contents
Summary
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like...
Alternative Titles
Full title
Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages 235-239) and index.
Identifiers
Primary Identifiers
Call Numbers
G 2018/0055
Record Identifier
74VKVGEMGVdl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVGEMGVdl
Other Identifiers
ISBN
9781250080684
DDC
658.8342
MMS ID
991024153613902626
