Origination : the geographies of brands and branding / Andy Pike.
Origination : the geographies of brands and branding / Andy Pike.
About this item
Full title
Author / Creator
Publisher
Chichester Wiley-Blackwell, 2015.
Call Numbers
G 2016/2164
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 228 pages : illustrations, maps ; 23 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Introduction -- The geographies of brands and branding -- Origination -- 'Local' origination ... Newcastle Brown Ale -- 'National' origination ... Burberry -- 'Global' origination ... Apple -- Territorial development -- Conclusions.
Publication information
Publisher
Chichester Wiley-Blackwell, 2015.
Series
Place of Publication
England
Date Published
2015.
Subjects
More information
Scope and Contents
Summary
"From Latin Americas coffe and Thai silks to Danish furniture and Hollywood films, geographical associations add untold meaning and value to commodities. Yet while social science research has long focused on the 'Country of Origin' and it inextricable links to consumer behaviour, it has failed to develop critical ways of thinking about the geograph...
Alternative Titles
Full title
Origination : the geographies of brands and branding / Andy Pike.
Authors, Artists and Contributors
Author / Creator
Notes
General note
RGS-IBG book series
Includes references (pages 207-223) and index.
Additional physical form availability note
Also issued online.
Identifiers
Primary Identifiers
Call Numbers
G 2016/2164
Record Identifier
74VKVP0j7gMl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVP0j7gMl
Other Identifiers
ISBN
9781118556405 (pbk.)
1118556402 (pbk.)
DDC
658.827
MMS ID
991023996211602626
