How behavior spreads : the science of complex contagions / Damon Centola.
How behavior spreads : the science of complex contagions / Damon Centola.
How behavior spreads : the science of complex contagions / Damon Centola.
About this item
Full title
Author / Creator
Publisher
Princeton, New Jersey : Princeton University Press, [2018]
Call Numbers
G 2018/6040
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 296 pages : illustrations ; 24 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Theory. Understanding diffusion -- The theory of complex contagions -- A social experiment on the internet -- Applications. Complex contagions in other contexts -- Diffusing innovations that face opposition -- Diffusing change in organizations -- Social Design. Designing social networks for diffusio...
Publication information
Publisher
Princeton, New Jersey : Princeton University Press, [2018]
Place of Publication
New Jersey
Date Published
[2018]
Subjects
More information
Scope and Contents
Summary
"A new, counterintuitive theory for how social networks influence the spread of behavior. New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors a...
Alternative Titles
Full title
How behavior spreads : the science of complex contagions / Damon Centola.
Portion of title
Science of complex contagions
Authors, Artists and Contributors
Author / Creator
Notes
General note
Princeton Analytical Sociology Series
Includes bibliographical references (pages [225]-289) and index.
Contextual Information
Date Copyright
©2018
Identifiers
Primary Identifiers
Call Numbers
G 2018/6040
Record Identifier
74VKVQmxyzR3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVQmxyzR3
Other Identifiers
ISBN
0691175314
9780691175317
DDC
300
MMS ID
991024194626502626
