Sports media, marketing, and management : breakthroughs in research and practice / [edited by] Infor...
Sports media, marketing, and management : breakthroughs in research and practice / [edited by] Infor...
Sports media, marketing, and management : breakthroughs in research and practice / [edited by] Information Resources Management Association, USA.
About this item
Full title
Publisher
Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2018]
Call Numbers
GQ 2018/0432
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 558 pages ; 29 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Exploring the relationship between sport fan identification and addiction to digital sports media / John S. Clark, Jill K. Maher -- Sports marketing and social media / Reza Mohammadkazemi -- The rise of the modern sports article : examining the factors that can influence the credibility of online sp...
Publication information
Publisher
Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2018]
Place of Publication
Pennsylvania
Date Published
[2018]
Subjects
More information
Scope and Contents
Summary
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sport...
Alternative Titles
Full title
Sports media, marketing, and management : breakthroughs in research and practice / [edited by] Information Resources Management Association, USA.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
GQ 2018/0432
Record Identifier
74VKVom56qjO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVom56qjO
Other Identifiers
ISBN
9781522554752 hardcover
1522554750 hardcover
DDC
796.069
MMS ID
991024165610002626
