Innovation equity : assessing and managing the monetary value of new products and services / Elie Of...
Innovation equity : assessing and managing the monetary value of new products and services / Elie Of...
Innovation equity : assessing and managing the monetary value of new products and services / Elie Ofek, Eitan Muller, and Barak Libai.
About this item
Full title
Author / Creator
Publisher
Chicago : The University of Chicago Press, 2016.
Call Numbers
G 2016/3280
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
336 pages ; 24 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Introduction -- The basic diffusion pattern of an innovation -- The whole is bigger than the sum of its (diffusion and customer lifetime value) parts -- Don't just stand there: do something! growing innovation equity through marketing actions -- Foreseeing bumps and potholes along the diffusion road...
Publication information
Publisher
Chicago : The University of Chicago Press, 2016.
Place of Publication
Illinois
Date Published
2016.
Subjects
More information
Alternative Titles
Full title
Innovation equity : assessing and managing the monetary value of new products and services / Elie Ofek, Eitan Muller, and Barak Libai.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2016
Identifiers
Primary Identifiers
Call Numbers
G 2016/3280
Record Identifier
74VKVq34WRMM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVq34WRMM
Other Identifiers
ISBN
9780226618296 hardcover ; alkaline paper
0226618293 hardcover ; alkaline paper
DDC
338.064
MMS ID
991024007595402626
