On behalf of the president : presidential spouses and White House communications strategy today / La...
On behalf of the president : presidential spouses and White House communications strategy today / La...
On behalf of the president : presidential spouses and White House communications strategy today / Lauren A. Wright.
About this item
Full title
Author / Creator
Publisher
Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2016]
Call Numbers
G 2016/2831
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 198 pages ; 25 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
The puzzle spouses pose -- What Martha Washington and Michelle Obama have in common -- Messengers-in-chief -- First, do no harm : next, do what comes natural -- The rhetorical toolkit spouses use to convince us -- Does it work? -- Modernizing our perspectives on presidential spouses -- Epilogue: An...
Publication information
Publisher
Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2016]
Place of Publication
California
Date Published
[2016]
Subjects
More information
Scope and Contents
Summary
"Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public im...
Alternative Titles
Full title
On behalf of the president : presidential spouses and White House communications strategy today / Lauren A. Wright.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages[179]-188) and index.
Identifiers
Primary Identifiers
Call Numbers
G 2016/2831
Record Identifier
74VKVq3Al0PX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVq3Al0PX
Other Identifiers
ISBN
1440848599 (hardback : alk. paper)
9781440848599 (hardback : alk. paper)
DDC
973.9309252
MMS ID
991024007574402626
