Strategic communication / editors Greenland, Bainbridge, Galloway, Gill.
Strategic communication / editors Greenland, Bainbridge, Galloway, Gill.
Strategic communication / editors Greenland, Bainbridge, Galloway, Gill.
About this item
Full title
Publisher
Frenchs Forest NSW : Pearson Australia, [2012]
Date
[2012]
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (xii, 153 pages) : colour illustrations.
Content type
text
still image
Media type
computer
Carrier type
online resource
Publication information
Publisher
Frenchs Forest NSW : Pearson Australia, [2012]
Place of Publication
New South Wales
Date Published
[2012]
Access and use
Access Conditions
Subjects
More information
Scope and Contents
Summary
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain...
Alternative Titles
Full title
Strategic communication / editors Greenland, Bainbridge, Galloway, Gill.
Authors, Artists and Contributors
Notes
General note
Special thanks go to the other case authors for their generous contributions: Dr Nicola Goc, Chris Hewson, Andrew Linden, Bernadette van Lunenburg, Dr Al Marshall, R oss Monaghan, Dr Tanya Nitins, Deirdre Quinn-Allan.
Includes bibliographical references.
System details note
Mode of access: Available online.
Identifiers
Primary Identifiers
Record Identifier
74VKVxoPMQKb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVxoPMQKb
Other Identifiers
ISBN
9781442556690 PDF
MMS ID
991024248750402626
How to access this item
National edeposit: Onsite at State Library of New South Wales
