Transform customer experience : how to achieve customer success and create exceptional cx / Isabella...
Transform customer experience : how to achieve customer success and create exceptional cx / Isabella...
Transform customer experience : how to achieve customer success and create exceptional cx / Isabella Villani (author).
About this item
Full title
Author / Creator
Publisher
Milton, QLD : John Wiley and Sons Australia, Ltd, 2019.
Call Numbers
H 2019/1022
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
269 pages ; 23 cm.
Content type
still image
text
Media type
unmediated
Carrier type
volume
Contents
1.Customer experience today -- 2.Your CX strategy -- 3.Building a CX culture -- 4.Personalising the experience -- 5.Customer journey mapping -- 6.Omnichannel CX -- 7.Customer success metrics -- 8.Insights into action -- 9.Stories from CX experts -- 10.The future of CX.
Publication information
Publisher
Milton, QLD : John Wiley and Sons Australia, Ltd, 2019.
Place of Publication
Queensland
Date Published
2019.
Subjects
Subject Keywords
- Australian
More information
Scope and Contents
Summary
How do you attract and retain customers in a world where they're writing the rules? The corporate landscape is in a state of upheaval with a highly contested global marketplace and customers who demand a personalised experience across multiple channels. Performance metrics now focus on increasing customer satisfaction and minimising customer effort...
Alternative Titles
Full title
Transform customer experience : how to achieve customer success and create exceptional cx / Isabella Villani (author).
Authors, Artists and Contributors
Author / Creator
Notes
General note
Prepublication record (machine generated from publisher information)
Includes bibliographical references and index.
Audience note
Tertiary/Undergraduate, General.
Identifiers
Primary Identifiers
Call Numbers
H 2019/1022
Record Identifier
74VKVye8mjQy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKVye8mjQy
Other Identifiers
ISBN
9780730368366 paperback
073036836X
9780730368380 epub
0730368386
9780730369103 pdf
0730369102
DDC
658.812
MMS ID
991024236317802626
