Marketing / Dhruv Grewel, Michael Levy, Shane Mathews, Paul Harrican, Tania Bucic, Foula Kopanidis.
Marketing / Dhruv Grewel, Michael Levy, Shane Mathews, Paul Harrican, Tania Bucic, Foula Kopanidis.
Marketing / Dhruv Grewel, Michael Levy, Shane Mathews, Paul Harrican, Tania Bucic, Foula Kopanidis.
About this item
Full title
Author / Creator
Publisher
Sydney, NSW : McGraw-Hill Education (Australia) Pty. Ltd., 2021.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (xxxix, 487 pages) : colour illustrations.
Content type
text
still image
Media type
computer
Carrier type
online resource
Contents
Part 1. Assessing the marketplace -- Part 2. Understanding and targeting the marketplace -- Part 3. Value creation -- Part 4. Value capture, delivery and communication.
Publication information
Publisher
Sydney, NSW : McGraw-Hill Education (Australia) Pty. Ltd., 2021.
Edition
3rd edition.
Place of Publication
New South Wales
Date Published
2021.
Access and use
Access Conditions
Subjects
Subject Keywords
- Australian
More information
Scope and Contents
Summary
The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics, Grewal's Marketing continues to evolve as the marketing function does. Coveri...
Alternative Titles
Full title
Marketing / Dhruv Grewel, Michael Levy, Shane Mathews, Paul Harrican, Tania Bucic, Foula Kopanidis.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Title from title screen.
Additional physical form availability note
Also available in print.
System details note
Mode of access : Available online.
Contextual Information
Related resource (online)
Identifiers
Primary Identifiers
Record Identifier
74VKa3gKEx43
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKa3gKEx43
Other Identifiers
ISBN
9781760423919 EPUB
DDC
658.8
MMS ID
991024407922002626
How to access this item
National edeposit: Onsite at State Library of New South Wales
