Trustworthy online controlled experiments : a practical guide to A/B testing / Ron Kohavi, Diane Tan...
Trustworthy online controlled experiments : a practical guide to A/B testing / Ron Kohavi, Diane Tan...
Trustworthy online controlled experiments : a practical guide to A/B testing / Ron Kohavi, Diane Tang, Ya Xu.
About this item
Full title
Author / Creator
Publisher
Cambridge, United Kingdom : Cambridge University Press, 2020.
Call Numbers
G 2020/5242
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 271 pages : illustrations ; 23 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Part I. Introductory topics for everyone: Introduction and motivation ; Running and analyzing experiments : an end-to-end example ; Twyman's Law and experimentation trustworthiness ; Experimentation platform and culture -- Part II. Selected topics for everyone: Speed matters : an end-to-end case stu...
Publication information
Publisher
Cambridge, United Kingdom : Cambridge University Press, 2020.
Place of Publication
England
Date Published
2020.
Subjects
More information
Scope and Contents
Summary
"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experime...
Alternative Titles
Full title
Trustworthy online controlled experiments : a practical guide to A/B testing / Ron Kohavi, Diane Tang, Ya Xu.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (pages 246-265) and index.
Contextual Information
Date Copyright
©2020
Identifiers
Primary Identifiers
Call Numbers
G 2020/5242
Record Identifier
74VKaJmrzDx3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaJmrzDx3
Other Identifiers
ISBN
9781108724265
DDC
302.231
MMS ID
991024368712502626
