The interaction field : the revolutionary new way to create shared value for businesses, customers,...
The interaction field : the revolutionary new way to create shared value for businesses, customers,...
The interaction field : the revolutionary new way to create shared value for businesses, customers, and society / Erich Joachimsthaler.
About this item
Full title
Author / Creator
Publisher
New York : PublicAffairs, 2020.
Call Numbers
G 2020/3978
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
v, 228 pages : illustrations ; 25 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and Flat...
Publication information
Publisher
New York : PublicAffairs, 2020.
Edition
First edition.
Place of Publication
New York (State)
Date Published
2020.
Subjects
More information
Scope and Contents
Summary
"Most business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its brand, and it either rushes...
Alternative Titles
Full title
The interaction field : the revolutionary new way to create shared value for businesses, customers, and society / Erich Joachimsthaler.
Portion of title
Revolutionary new way to create shared value for businesses, customers, and society
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages 203-214) and index.
Identifiers
Primary Identifiers
Call Numbers
G 2020/3978
Record Identifier
74VKaMrXAE2b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaMrXAE2b
Other Identifiers
ISBN
1541730518 (hardcover)
9781541730519 (hardcover)
DDC
658.406
MMS ID
991024349414702626
