Brand beauty unleashed : the value of aesthetics in marketing / Roberto M. Álvarez del Blanco.
Brand beauty unleashed : the value of aesthetics in marketing / Roberto M. Álvarez del Blanco.
Brand beauty unleashed : the value of aesthetics in marketing / Roberto M. Álvarez del Blanco.
About this item
Full title
Author / Creator
Publisher
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
Call Numbers
G 2020/2984
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 189 pages : illustrations (black and white and color) ; 24 cm
Content type
text
still image
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
Place of Publication
England
Date Published
2020.
Subjects
More information
Scope and Contents
Summary
"This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on pain...
Alternative Titles
Full title
Brand beauty unleashed : the value of aesthetics in marketing / Roberto M. Álvarez del Blanco.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2020/2984
Record Identifier
74VKaPGZRZbM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaPGZRZbM
Other Identifiers
ISBN
9780367112400 hardback
036711240X hardback
9780367112417 paperback
0367112418 paperback
DDC
658.827
MMS ID
991024313716602626
