Not born yesterday : the science of who we trust and what we believe / Hugo Mercier.
Not born yesterday : the science of who we trust and what we believe / Hugo Mercier.
Not born yesterday : the science of who we trust and what we believe / Hugo Mercier.
About this item
Full title
Author / Creator
Publisher
Princeton : Princeton University Press, [2020]
Call Numbers
G 2020/0984 , G 2020/3173
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xix, 364 pages : illustrations ; 23 cm
Content type
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Princeton : Princeton University Press, [2020]
Place of Publication
New Jersey
Date Published
[2020]
Subjects
More information
Scope and Contents
Summary
Explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Drawing on recent findings from politic...
Alternative Titles
Full title
Not born yesterday : the science of who we trust and what we believe / Hugo Mercier.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages 307-350) and index.
Critics' Picks
Contextual Information
Date Copyright
©2020
Identifiers
Primary Identifiers
Call Numbers
G 2020/0984 , G 2020/3173
Record Identifier
74VKaZoopVAM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaZoopVAM
Other Identifiers
ISBN
0691178704 (hardcover)
9780691178707 (hardcover)
DDC
153.852
MMS ID
991024292377702626
