Auto brand : building successful car brands for the future / Anders Parment.
Auto brand : building successful car brands for the future / Anders Parment.
Auto brand : building successful car brands for the future / Anders Parment.
About this item
Full title
Author / Creator
Publisher
London : Kogan Page Limited, 2014.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (264 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Contents; Preface; Introduction; 01 The car - fashion item or out of fashion?; How the car lost its advantage - emotional and functional rationales; Changes in societal values and the role of the car; The emergence of branded society; Aestheticization; Aestheticization of marketing channels: an exte...
Marketing intelligence and driving marketsTransparency; Business overlap - competition gets tougher; Balancing traditional and emerging countries; 03 Marketing channels; Dealers will be necessary for the foreseeable future; Tensions between car makers, their national sales companies and dealers; Dea...
Buyers being less loyal - driving forces and effectsThe shifting power balance between companies and buyers; Car buyer preferences; Country differences; 05 Car cultures; The car as a cultural expression - a global phenomenon; History of car culture; The car and other means of transport; Differences...
Brands with a broader purpose give brand extension opportunitiesBMW; Mercedes-Benz; The Volkswagen Group; Porsche; General Motors; Volvo; Jaguar and Range Rover; Hyundai and Kia; Ford; Premium aspiration brands - a difficult position; The future of premium brands; Where has Mondeo Man gone? Premium...
One-stop shopping - a competitive advantage in transparent markets?Small-scale or large-scale advantages; Successful dealer business models; The car industry: a great place to work?; Translating good ideas into action: a difficult path; 08 The car in the future; Mobility in the future: sustainable a...
Publication information
Publisher
London : Kogan Page Limited, 2014.
Place of Publication
England
Date Published
2014.
Subjects
More information
Scope and Contents
Summary
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant b...
Alternative Titles
Full title
Auto brand : building successful car brands for the future / Anders Parment.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Description based upon print version of record.
Includes bibliographical references and index.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VKapjZolRb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKapjZolRb
Other Identifiers
ISBN
0-7494-6930-7
DDC
629.222068/8
MMS ID
991024307780802626
