The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du P...
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du P...
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis.
About this item
Full title
Author / Creator
Publisher
London ; Sterling, Va. : Kogan Page, 2005.
Date
2005.
Call Numbers
N659.1019/13
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Foreword / Nigel Hollis -- 1. How advertisements work -- 2. Approaches to the human mind -- 3. Psychologists' models of learning and memory -- 4. The structure of the brain -- 5. Neurons : the building blocks of the brain -- 6. Learning and emotion -- 7. Arousal and consciousness -- 8. Emotion and r...
App. Choosing a copy testing methodology.
Publication information
Publisher
London ; Sterling, Va. : Kogan Page, 2005.
Place of Publication
England
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the...
Alternative Titles
Full title
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.1019/13
Record Identifier
74VKd0Dze3zX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKd0Dze3zX
Other Identifiers
ISBN
0749443669 (hbk. : alk. paper)
9780749443665 (alk. paper)
0749443669 (alk. paper)
9780749443665 (hbk. : alk. paper)
DDC
659.1019
MMS ID
991020072129702626
