Marketing management / Philip Kotler, Kevin Lane Keller.
Marketing management / Philip Kotler, Kevin Lane Keller.
About this item
Full title
Author / Creator
Publisher
Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
Call Numbers
NQ658.8/74
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxxix, 729, [40] p. : col. ill. ; 29 cm.
Contents
Ch. 1. Defining marketing for the 21st century -- Ch. 2. Developing marketing strategies and plans -- Ch. 3. Gathering information and scanning the environment -- Ch. 4. Conducting marketing research and forecasting demand -- Ch. 5. Creating customer value, satisfaction, and loyalty -- Ch. 6. Analyz...
Ch. 19. Managing personal communications : direct marketing and personal selling -- Ch. 20. Introducing new market offerings -- Ch. 21. Tapping into global markets -- Ch. 22. Managing a holistic marketing organization.
Publication information
Publisher
Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
Edition
Twelfth ed.
Place of Publication
New Jersey
Date Published
c2006.
Subjects
More information
Alternative Titles
Full title
Marketing management / Philip Kotler, Kevin Lane Keller.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/74
Record Identifier
74VKdOw2gl3l
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKdOw2gl3l
Other Identifiers
ISBN
0131457578
9780131457577
DDC
658.8
MMS ID
991019904839702626
