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Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wo...

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Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wo...

https://devfeature-collection.sl.nsw.gov.au/record/74VKm324RX8Z

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

About this item

Full title

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

Author / Creator

Masterman, Guy.

Publisher

Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.

Date

2006.

Call Numbers

N394.2068/6

Record Identifier

74VKm324RX8Z

MMS ID

991020572389702626

Language

English

Formats

Books

Physical Description

Physical content

xxi, 322 p. : ill. ; 25 cm.

Publication information

Publisher

Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.

Place of Publication

England

Date Published

2006.

Subjects

More information

Alternative Titles

Full title

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

Authors, Artists and Contributors

Author / Creator

Author / Artists

Notes

General note

Events management series.

Includes bibliographical references and indexes.

Identifiers

Primary Identifiers

Call Numbers

N394.2068/6

Record Identifier

74VKm324RX8Z

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VKm324RX8Z

Other Identifiers

ISBN

0750663618 (pbk.)

9780750663618 (pbk.)

DDC

394.2068

MMS ID

991020572389702626

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