Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kap...
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kap...
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].
About this item
Full title
Author / Creator
Publisher
London : Kogan Page ; [Paris], France : Les Editions d'Organisation, 1992.
Date
1992.
Call Numbers
N658.827/9
Record Identifier
MMS ID
Language
English
French
(Language of original)Formats
Physical Description
Physical content
230 p. : ill. : 24 cm.
Contents
What's in a brand? the logic of branding -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor : identity and change -- Brand extension -- Brand-product relationships -- The brand portfolio -- Going international -- Brand, products, enterprise and institution -- Fi...
Publication information
Publisher
London : Kogan Page ; [Paris], France : Les Editions d'Organisation, 1992.
Place of Publication
England
Date Published
1992.
Subjects
More information
Alternative Titles
Full title
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 213-218) and index.
Identifiers
Primary Identifiers
Call Numbers
N658.827/9
Record Identifier
74VKpGAvrBey
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKpGAvrBey
Other Identifiers
ISBN
0749406976
9780749406974
DDC
658.827
MMS ID
991019365439702626
