Sports sponsorship : principles and practices / John A. Fortunato ; foreword by Tony Ponturo.
Sports sponsorship : principles and practices / John A. Fortunato ; foreword by Tony Ponturo.
Sports sponsorship : principles and practices / John A. Fortunato ; foreword by Tony Ponturo.
About this item
Full title
Author / Creator
Publisher
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013].
Date
[2013].
Call Numbers
G 2013/3763
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 214 pages ; 26 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013].
Place of Publication
North Carolina
Date Published
[2013].
Subjects
More information
Scope and Contents
Summary
" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "-- Provided by publisher.
Alternative Titles
Full title
Sports sponsorship : principles and practices / John A. Fortunato ; foreword by Tony Ponturo.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2013/3763
Record Identifier
74VKq8756B6y
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKq8756B6y
Other Identifiers
ISBN
0786474319 (softcover : alk. paper)
9780786474318 (softcover : alk. paper)
DDC
796.07973
MMS ID
991020357199702626
