Pattern-matching purchase behavior and stochastic brand choice : a low involvement model / Franz L....
Pattern-matching purchase behavior and stochastic brand choice : a low involvement model / Franz L....
Pattern-matching purchase behavior and stochastic brand choice : a low involvement model / Franz L. Winter, John R. Rossiter.
About this item
Full title
Author / Creator
Publisher
Kensington [N.S.W.] : Australian Graduate School of Management, University of New South Wales, 1989.
Date
1989.
Call Numbers
Q658.8342/11
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
45 p. : ill. ; 30 cm.
Publication information
Publisher
Kensington [N.S.W.] : Australian Graduate School of Management, University of New South Wales, 1989.
Analytical title
Low involvement model.
Place of Publication
New South Wales
Date Published
1989.
Subjects
More information
Alternative Titles
Full title
Pattern-matching purchase behavior and stochastic brand choice : a low involvement model / Franz L. Winter, John R. Rossiter.
Variant title
Low involvement model.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Working paper series / University of New South Wales, Australian Graduate School of Management ; 89-030.
Includes bibliographical references.
Identifiers
Primary Identifiers
Call Numbers
Q658.8342/11
Record Identifier
74VKwNzV4PjO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKwNzV4PjO
Other Identifiers
ISBN
1862740593
9781862740594
DDC
658.8342
MMS ID
991018412749702626
