Marketing in the 21st century / Bruce D. Keillor, general editor.
Marketing in the 21st century / Bruce D. Keillor, general editor.
About this item
Full title
Publisher
Westport, Conn. : Praeger, 2007.
Alternative title
Date
2007.
Call Numbers
G 2014/2880 , G 2014/2879 , G 2014/2881 , N658.8/414
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
4 v. : ill. ; 25 cm.
Contents
v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated m...
Publication information
Publisher
Westport, Conn. : Praeger, 2007.
Series
Place of Publication
Connecticut
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
"Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. Thi...
Alternative Titles
Full title
Marketing in the 21st century / Bruce D. Keillor, general editor.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Praeger perspectives.
Includes bibliographical references and indexes.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
G 2014/2880 , G 2014/2879 , G 2014/2881 , N658.8/414
Record Identifier
74VKzdjZgaDA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKzdjZgaDA
Other Identifiers
ISBN
0275992799 (vol 4 : alk. paper)
9780275992750 (set : alk. paper)
0275992756 (set : alk. paper)
9780275992767 (vol 1 : alk. paper)
0275992764 (vol 1 : alk. paper)
9780275992774 (vol 2 : alk. paper)
0275992772 (vol 2 : alk. paper)
9780275992781 (vol 3 : alk. paper)
0275992780 (vol 3 : alk. paper)
9780275992798 (vol 4 : alk. paper)
DDC
658.8
MMS ID
991023364459702626
