Relationship marketing and e-business : operations and strategies of small-to-medium scale food ente...
Relationship marketing and e-business : operations and strategies of small-to-medium scale food ente...
Relationship marketing and e-business : operations and strategies of small-to-medium scale food enterprises / by Suku Bhaskaran.
About this item
Full title
Author / Creator
Publisher
Barton, A.C.T. : Rural Industries Research and Development Corporation, 2008.
Date
2008.
Call Numbers
TQ043630
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 68 p. : ill. ; 30 cm.
Publication information
Publisher
Barton, A.C.T. : Rural Industries Research and Development Corporation, 2008.
Place of Publication
Australian Capital Territory
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
"This study scopes the information communication and internet technology (ICT) capabilities adopted by small-to-medium scale enterprises (SMEs) in the food industry in Australia; evaluates whether, and if so, how food SMEs have maintained their traditional strengths in relationship bonding with customers, suppliers and employees in the ICT business...
Alternative Titles
Full title
Relationship marketing and e-business : operations and strategies of small-to-medium scale food enterprises / by Suku Bhaskaran.
Authors, Artists and Contributors
Author / Creator
Notes
General note
RIRDC publication, 1440-6845 ; no. 07/108.
"RIRDC Project no. VUT 5A".
"September 2008".
"RIRDC innovation for rural Australia"--Cover.
Bibliography: p. 58-68.
Audience note
"The report is targeted at owners and managers of small-to-medium scale food enterprises - processors, packers, distributors with annual turnover in excess of $5 million; consultants providing strategic marketing and management support and information and communication technology consultants; academics and researchers; people involved in advising o...
Identifiers
Primary Identifiers
Call Numbers
TQ043630
Record Identifier
74VM4DOR683M
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM4DOR683M
Other Identifiers
ISBN
174151505X
DDC
381.410994
MMS ID
991001309109702626
