Handbook of marketing decision models / volume editor, Berend Wierenga.
Handbook of marketing decision models / volume editor, Berend Wierenga.
Handbook of marketing decision models / volume editor, Berend Wierenga.
About this item
Full title
Publisher
New York ; London : Springer, 2008.
Date
2008.
Call Numbers
N658.802/89
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 625 p. : ill. ; 24 cm.
Contents
Contents Pt. I Introduction -- 1 The Past, the Present and the Future of Marketing Decision Models / Berend Wierenga -- Pt. II Consumer Decision Making Models -- 2 Developments in Conjoint Analysis / Vithala R. Rao -- 3 Interactive Consumer Decision Aids / Kyle B. Murray and Gerald Haubl -- Pt. III...
Publication information
Publisher
New York ; London : Springer, 2008.
Place of Publication
New York (State)
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
"The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales...
Alternative Titles
Full title
Handbook of marketing decision models / volume editor, Berend Wierenga.
Authors, Artists and Contributors
Notes
General note
International series in operations research & management science ; 121.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.802/89
Record Identifier
74VM4vwDbAmb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM4vwDbAmb
Other Identifiers
ISBN
9780387782126 (hbk.)
0387782125 (hbk.)
DDC
658.802
MMS ID
991001364969702626
