Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woo...
Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woo...
Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial.
About this item
Full title
Author / Creator
Publisher
Cambridge, Mass. : Blackwell Business, 1996.
Date
1996.
Call Numbers
N658.812/85
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 338 p. : ill. ; 22 cm.
Contents
1. Achieving a Competitive Advantage Through Customer Value Delivery Strategies -- 2. Customer Value in Market Opportunity Analysis Processes -- 3. A New Perspective on Customer Value -- 4. Linking Customer Value to Customer Satisfaction -- 5. Know Your Customer Through Customer Value Determination...
Publication information
Publisher
Cambridge, Mass. : Blackwell Business, 1996.
Place of Publication
Massachusetts
Date Published
1996.
Subjects
More information
Alternative Titles
Full title
Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.812/85
Record Identifier
74VM525moE3M
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM525moE3M
Other Identifiers
ISBN
1557865531 (pbk)
9781557865533 (pbk.)
1557865531 (pbk.)
9781557865533 (PB)
1557865531 (PB)
9781557865533
1557865531
9781557865533 (pbk)
DDC
658.812
MMS ID
991003527039702626
