Value creation : the power of brand equity / William Neal, Ron Strauss.
Value creation : the power of brand equity / William Neal, Ron Strauss.
Value creation : the power of brand equity / William Neal, Ron Strauss.
About this item
Full title
Author / Creator
Publisher
Mason, Ohio : South-Western Cengage Learning, c2008.
Call Numbers
N658.827/59
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 353 p. : ill. ; 24 cm.
Contents
Acknowledgements -- Introduction -- The need -- What's the solution? -- What is a brand? what isn't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- Wha...
Publication information
Publisher
Mason, Ohio : South-Western Cengage Learning, c2008.
Place of Publication
Ohio
Date Published
c2008.
Subjects
More information
Scope and Contents
Summary
"When a firm's values are in alignment with their brand's promise, value is created in the form of brand equity, and that brand equity can be leveraged to drive sustainable competitive advantage and superior financial performance. Measurement and brand performance tracking are key. The authors demonstrate a measurement system that allows the brand...
Alternative Titles
Full title
Value creation : the power of brand equity / William Neal, Ron Strauss.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2008.
Identifiers
Primary Identifiers
Call Numbers
N658.827/59
Record Identifier
74VM8jvWK6VO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8jvWK6VO
Other Identifiers
ISBN
9781587992049
1587992043
DDC
658.827
MMS ID
991000263739702626
