The laws of choice : predicting customer behavior / Eric Marder.
The laws of choice : predicting customer behavior / Eric Marder.
About this item
Full title
Author / Creator
Publisher
New York : Free Press, c1997.
Call Numbers
N658.8342/38
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 448 p. : ill. ; 24 cm.
Contents
Ch. 1. Marketing and Choice -- Ch. 2. Defining Choice Research -- Ch. 3. First Principles of Choice Research -- Ch. 4. The First Law: The Law of Congruence -- Ch. 5. Measuring Choice -- Ch. 6. Price Testing -- Ch. 7. Concept Testing -- Ch. 8. Product Testing -- Ch. 9. Paired Comparisons -- Ch. 10. D...
Ch. 27. Budget Allocation Across Brands -- The Problems -- The Core Variables -- The Principles -- The Laws -- A. Computation of VEST Penetration -- B. The Variance and Sensitivity of STEP and First-Choice Share -- C. The Tie-Share Vector and the Frequency Vector -- D. Implications of the STEP-SUMM...
Publication information
Publisher
New York : Free Press, c1997.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
More information
Alternative Titles
Full title
The laws of choice : predicting customer behavior / Eric Marder.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1997.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8342/38
Record Identifier
74VM8lz3lZGA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8lz3lZGA
Other Identifiers
ISBN
0684835452
9780684835457
DDC
658.8342
MMS ID
991000315499702626
