Marketing [videorecording] : theory and practice.
Marketing [videorecording] : theory and practice.
About this item
Full title
Publisher
[Melbourne, Vic.] : Produced by the ABC in association with Monash University for the Open Learning, c1992-c1995.
Call Numbers
VB7469 , VB7465 , VB7468 , VB7457 , VB7461 , VB7464 , VB7463 , VB7462 , VB7459 , VB7457-VB7469 , VB7466 , VB7460 , VB7458 , VB7467
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
13 videocassettes (VHS) (372 min.) : sd., col. ; 1/2 in.
Contents
Ep. 1. Marketing : an introduction (29 min.) -- Ep. 2. The marketing environment (29 min.) -- Ep. 3. Buyer behaviour (28 min.) -- Ep. 4. Marketing information systems (28 min.) -- Ep. 5. Product (29 min.) -- Ep. 6. Price (29 min.) -- Ep. 7. Place (29 min.) -- Ep. 8. Marketing communication (26 min.)...
Producer: Robin Wischusen, Ep. 1, 2, 3, 5, 6, 9 ; Deborah Boerne, Ep. 4, 8, 12 ; Stephen Corvini Ep. 7 --Series producer: Robert de Young, Ep. 10, 11 ; Peter Baroutis, Robert de Young, Ep. 13 -- Writer: Michael Hollander, Ep. 1, 2, 4, 5, 8, 9, 12 ; Sally Joy, Tony Watts, Ep. 3, 6, 7 -- Director: Lin...
Publication information
Publisher
[Melbourne, Vic.] : Produced by the ABC in association with Monash University for the Open Learning, c1992-c1995.
Place of Publication
Victoria
Date Published
c1992-c1995.
Subjects
More information
Scope and Contents
Summary
This telecourse defines, analyses and evaluates the many aspects of the marketing processes, designed for those considering studying in the business area and for those small business operations wishing to develop their understanding of marketing theory and practices.
Alternative Titles
Full title
Marketing [videorecording] : theory and practice.
Authors, Artists and Contributors
Notes
General note
"An Open Learning unit offered by Monash University."
"BBC Education & Training" -- Container label.
Distributed by BBC For Business.
State Reference Library copy has Instructor's manual.
Contextual Information
Date Copyright
c1992-c1995.
Identifiers
Primary Identifiers
Call Numbers
VB7469 , VB7465 , VB7468 , VB7457 , VB7461 , VB7464 , VB7463 , VB7462 , VB7459 , VB7457-VB7469 , VB7466 , VB7460 , VB7458 , VB7467
Record Identifier
74VMB0P7mLoX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMB0P7mLoX
Other Identifiers
DDC
658.8 658.022
MMS ID
991002512169702626
