Multinational direct marketing : the methods and the markets / Richard Miller ; [contributing author...
Multinational direct marketing : the methods and the markets / Richard Miller ; [contributing author...
Multinational direct marketing : the methods and the markets / Richard Miller ; [contributing authors, Pieter S.K. de Jong ... et al.].
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c1995.
Call Numbers
T0362261
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 354 p. : ill. ; 24 cm.
Contents
1. Research and Planning -- 2. Multinational Media and Telemarketing -- 3. National and Multinational Lists and Data Protection -- 4. Culture and the Creative Process -- 5. International Postal Delivery Systems -- 6. Pricing, Currency, and Collection -- 7. Fulfillment and Shipping -- 8. Direct Marke...
Appendix H: Checklist for International Media Planning from a U.S. Base...Including Resources --Appendix I: International Metric Paper Sizes --Appendix J: European Privacy and Data Protection Directives -- Appendix K: Conversion Chart.
Publication information
Publisher
New York : McGraw-Hill, c1995.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Alternative Titles
Full title
Multinational direct marketing : the methods and the markets / Richard Miller ; [contributing authors, Pieter S.K. de Jong ... et al.].
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.84/77.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
T0362261
Record Identifier
74VMBpwzOoOl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMBpwzOoOl
Other Identifiers
ISBN
0070423563 (hardcover : acid-free paper)
9780070423565
0070423563
9780070423565 (hardcover : acid-free paper)
DDC
658.84
MMS ID
991002272059702626
