Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murra...
Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murra...
Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.
About this item
Full title
Author / Creator
Publisher
New York : HarperBusiness, c1995.
Call Numbers
N658.812/77
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 289 p. ; 25 cm.
Publication information
Publisher
New York : HarperBusiness, c1995.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Scope and Contents
Summary
Throughout their book, the Raphels illustrate their points with hundreds of anecdotes and examples pulled from their years in business, interviews with some of America's top salesmen, and case studies of such customer-focused businesses as Ben & Jerry's Ice Cream and the children's clothing catalog company Hanna Andersson....
Alternative Titles
Full title
Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N658.812/77
Record Identifier
74VMBq8jNGyl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMBq8jNGyl
Other Identifiers
ISBN
0887307256
9780887307256
DDC
658.812
MMS ID
991002299009702626
