The business of nature-based tourism / Bob McKercher.
The business of nature-based tourism / Bob McKercher.
About this item
Full title
Author / Creator
Publisher
Melbourne : Hospitality Press, 1998.
Date
1998.
Call Numbers
N338.479194/40
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 220 p. ; 25 cm.
Contents
1. A profile of the nature-based tourism sector -- 2. The role of research -- 3. Business plans -- 4. Legalities, accreditation and other considerations -- 5. Planning, budgets and cash flow -- 6. Costing and pricing -- 7. Strategic marketing -- 8. Defining products and markets -- 9. Pricing nature-...
Publication information
Publisher
Melbourne : Hospitality Press, 1998.
Place of Publication
Victoria
Date Published
1998.
Subjects
More information
Scope and Contents
Summary
Nature-based tourism, which includes ecotourism, adventure tourism, outdoor-oriented educational tourism and a whole host of other types of outdoor-oriented, non-mass tourism experiences, is the fastest-growing segment of the tourism industry in Australia and New Zealand. But the failure rate of nature-based tourism ventures is high and many that...
Alternative Titles
Full title
The business of nature-based tourism / Bob McKercher.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Bibliography: p. [205]-213.
Identifiers
Primary Identifiers
Call Numbers
N338.479194/40
Record Identifier
74VMbBo4P6oX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMbBo4P6oX
Other Identifiers
ISBN
186250475X (pbk.)
186250475X :
186250475X (pbk.) :
186250475X (Pbk)
186250475X (pbK.)
186250475X
DDC
338.479194
MMS ID
991000934329702626
