World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne.
World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne.
World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne.
About this item
Full title
Author / Creator
Publisher
New York : J. Wiley, c1995.
Call Numbers
T0371288
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 331 p. : ill. ; 24 cm.
Contents
Ch. 1. Introduction to the Internet and the Web - An Executive Summary -- Ch. 2. Getting to Know the Internet -- Ch. 3. Welcome to the World Wide Web -- Ch. 4. Using the World Wide Web for Marketing -- Ch. 5. Customer Service First -- Ch. 6. Web Page Functionality - Be Kind to Your Users -- Ch. 7. I...
Publication information
Publisher
New York : J. Wiley, c1995.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Alternative Titles
Full title
World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Transferred from N004.67/83.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
T0371288
Record Identifier
74VMlOdzwm2b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMlOdzwm2b
Other Identifiers
ISBN
0471128430 (paper : alk. paper)
9780471128434 (paper : alk. paper)
DDC
658.84
MMS ID
991003303279702626
