Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
About this item
Full title
Publisher
Thousand Oaks, Calif. : Sage Publications, c1996.
Call Numbers
N658.83/101
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 230 p. : ill. ; 24 cm.
Contents
1. Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer / Julie L. Ozanne and Jeff B. Murray -- 2. Exploring Simultaneous Oppressions: Toward the Development of Consumer Research in the Interest of Diverse Women / Julia Bristor and Eileen Fischer -- 3. Professional, P...
9. Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues / J. Craig Andrews and Richard G. Netemeyer -- 10. Expanding the Perspective on Consumer Product Safety / Jeffrey J. Stoltman and Fred W. Morgan -- 11. Using Marketing and Advertising Principles to Encourage Pro-Env...
Publication information
Publisher
Thousand Oaks, Calif. : Sage Publications, c1996.
Place of Publication
California
Date Published
c1996.
Subjects
More information
Alternative Titles
Full title
Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1996.
Identifiers
Primary Identifiers
Call Numbers
N658.83/101
Record Identifier
74VMlebX0eOl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMlebX0eOl
Other Identifiers
ISBN
0803971907 (cloth
9780803971905 (cloth : alk. paper)
0803971907 (cloth : alk. paper)
9780803971912 (pbk. : alk. paper)
0803971915 (pbk. : alk. paper)
9780803971905 (cloth
DDC
658.83
MMS ID
991003503839702626
