Squeezing a new service into a crowded market / Dennis J. Cahill.
Squeezing a new service into a crowded market / Dennis J. Cahill.
About this item
Full title
Author / Creator
Publisher
New York : Haworth Press, c1995.
Call Numbers
N658.8/330
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 164 p. : ill. ; 23 cm.
Contents
Ch. 1. How Crowded Is the Market? -- Ch. 2. The Marketing Concept -- Ch. 3. Perceptual Mapping -- Ch. 4. Why Media Cases? -- Ch. 5. The Life and Death and Life and Death and Life and Death of the Cleveland Edition - An Alternative Newspaper -- Ch. 6. DECOY, Inc. -- Ch. 7. Locus -- Ch. 8. Industriali...
Publication information
Publisher
New York : Haworth Press, c1995.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Alternative Titles
Full title
Squeezing a new service into a crowded market / Dennis J. Cahill.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Haworth marketing resources.
Includes bibliographical references (p. 151-162) and index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N658.8/330
Record Identifier
74VMxbK85kGO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMxbK85kGO
Other Identifiers
ISBN
1560249390 (acid-free paper)
9781560249399 (acid-free paper)
DDC
658.8
MMS ID
991002810899702626
