Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson & Sam Stern...
Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson & Sam Stern...
Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson & Sam Stern.
About this item
Full title
Author / Creator
Publisher
San Francisco : Berrett-Koehler Publishers, c1997.
Call Numbers
N658/423
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 277 p. ; 24 cm.
Contents
Introduction: The Power of the Unexpected -- 1. The True Nature of Corporate Creativity -- 2. How Preconceptions Limit Corporate Creativity -- 3. What Do We Really Know About Creativity? -- 4. The Decline of the Simple Suggestion System and the Rise of a New Generation -- 5. How Misalignment Shuts D...
Publication information
Publisher
San Francisco : Berrett-Koehler Publishers, c1997.
Place of Publication
California
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States For...
Alternative Titles
Full title
Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson & Sam Stern.
Notes
General note
Includes bibliographical references (p. 249-258) and index.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
N658/423
Record Identifier
74VMyZXDMbBO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMyZXDMbBO
Other Identifiers
ISBN
1576750493 (pbk.)
9781576750094 (alk. paper)
1576750094 (alk. paper)
9781875680467 (pbk.)
1875680462 (pbk.)
9781576750490 (pbk.)
DDC
658
MMS ID
991001941679702626
