Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
About this item
Full title
Author / Creator
Publisher
Chicago : University of Chicago Press, c2002.
Call Numbers
N658.8708/13
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 186 p. ; 24 cm.
Contents
1. Introduction -- 2. Franchise Fundamentals -- 3. King Cleaners -- 4. Sign Masters -- 5. Star Muffler -- 6. Social Profile of Franchisees -- 7. Networks, Alliances, and Survival -- 8. Franchisor Uncertainties -- 9. Control -- 10. Epilogue.
Publication information
Publisher
Chicago : University of Chicago Press, c2002.
Place of Publication
Illinois
Date Published
c2002.
Subjects
More information
Scope and Contents
Summary
"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in t...
Alternative Titles
Full title
Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2002.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8708/13
Record Identifier
74Vv0J3N3eNZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv0J3N3eNZ
Other Identifiers
ISBN
0226051900 (cloth )
9780226051901 (cloth )
DDC
658.8708
MMS ID
991015749879702626
